Stop settling for tools that weren't built for serious coaching.

Stop settling for tools that weren't built for serious coaching.

Mage is the programming platform built for coaches who take their athletes seriously — automatic progressions, a simple athlete app, and programs you can build in minutes, not hours.

Mage is the programming platform built for coaches who take their athletes seriously — automatic progressions, a simple athlete app, and programs you can build in minutes, not hours.

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THE REAL PROBLEM

Most coaching platforms aren't built for coaches who want to go deep.

Platforms like Trainerize and Everfit are built for volume — basic programs, simple check-ins, generic tracking. For coaches who want detailed programming, automatic progressions, and full control over how their athletes develop, they hit a ceiling fast.


And spreadsheets? The more you build them out, the harder they get to improve. Every upgrade creates resistance. Every new athlete adds fragility. The better you try to make it, the more time it costs you.

Mage was built because serious coaches deserve serious tools.

THE REAL PROBLEM

Most coaching platforms aren't built for coaches who want to go deep.

Platforms like Trainerize and Everfit are built for volume — basic programs, simple check-ins, generic tracking. For coaches who want detailed programming, automatic progressions, and full control over how their athletes develop, they hit a ceiling fast.


And spreadsheets? The more you build them out, the harder they get to improve. Every upgrade creates resistance. Every new athlete adds fragility. The better you try to make it, the more time it costs you.

Mage was built because serious coaches deserve serious tools.

Stop settling for tools that weren't built for serious coaching.

Mage is the programming platform built for coaches who take their athletes seriously — automatic progressions, a simple athlete app, and programs you can build in minutes, not hours.

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Mage is up and running in minutes.

1 - Build your program

Use Mage's fast program builder to create sessions, set progressions, and pull from a library of expert-built templates. What took hours now takes minutes.

2 - Share with your athletes

Athletes get access through the Mage app — clean, simple, and branded with your logo. No spreadsheet links, no confusion, no chasing for logins.

3 - Mage handles progressions

Based on what your athlete logs, Mage automatically adjusts their next session targets. You set the rules once — Mage does the rest every week.

1 - Build your program

Use Mage's fast program builder to create sessions, set progressions, and pull from a library of expert-built templates. What took hours now takes minutes.

2 - Share with your athletes

Athletes get access through the Mage app — clean, simple, and branded with your logo. No spreadsheet links, no confusion, no chasing for logins.

3 - Mage handles progressions

Based on what your athlete logs, Mage automatically adjusts their next session targets. You set the rules once — Mage does the rest every week.

1 - Build your program

Use Mage's fast program builder to create sessions, set progressions, and pull from a library of expert-built templates. What took hours now takes minutes.

2 - Share with your athletes

Athletes get access through the Mage app — clean, simple, and branded with your logo. No spreadsheet links, no confusion, no chasing for logins.

3 - Mage handles progressions

Based on what your athlete logs, Mage automatically adjusts their next session targets. You set the rules once — Mage does the rest every week.

THE REAL PROBLEM

Most coaching platforms aren't built for coaches who want to go deep.

Platforms like Trainerize and Everfit are built for volume — basic programs, simple check-ins, generic tracking. For coaches who want detailed programming, automatic progressions, and full control over how their athletes develop, they hit a ceiling fast.


And spreadsheets? The more you build them out, the harder they get to improve. Every upgrade creates resistance. Every new athlete adds fragility. The better you try to make it, the more time it costs you.

Mage was built because serious coaches deserve serious tools.

Built for coaches who are serious about programming.

1

Fastest program builder

Build in-depth strength programs in minutes. Templates, exercise libraries, and smart defaults that work the way coaches think.

2

Automatic progressions

Set your progression rules once. Mage adjusts every athlete's next session automatically based on what they actually logged.

3

An app you want to use

The athlete-facing app is clean, fast, and simple. Coaches tell us their clients log more consistently with Mage than anything else they've tried.

4

Your branding, your logo

Every program your athletes see carries your brand. Mage works behind the scenes so you look like the pro you are.

5

Expert program library

Start from proven, expert-built strength programs and make them your own. No starting from a blank page every time a new client signs up.

6

Built for gyms too

Running a gym with multiple coaches? Mage lets you standardise programming quality across your whole team — and see exactly what everyone is building.

Simple Pricing

Pay for what you use. Nothing more.

Coach

$1

/client/week

Athlete mobile app (free for athletes)

Automatic progressions

Automatic progressions

Gym

Tailored plan

Multi-coach management

Programming quality control

Custom onboarding

Gym

Tailored plan

Multi-coach management

Programming quality control

Custom onboarding

COACHES & ATHLETES

Here's what they're saying.

Your questions, answered.

What counts as a client?

Any athlete with an active program in Mage. If an athlete is paused or removed, they don't count toward your weekly total.

Are there any other fees?

What happens at the end of my free trial?

Is there a minimum number of clients?

Can I cancel at any time?

Your athletes deserve better programming. So do you.

14-day free trial. No credit card. From $1 per client per week.

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Your athletes deserve better programming. So do you.

14-day free trial. No credit card. From $1 per client per week.

Phone Image

Your athletes deserve better programming So do you.

14-day free trial. No credit card. From $1 per client per week.

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