We’re a small Australian-based team creating the best program builder for strength coaches.
Coaches spend hours buried in spreadsheets. It’s slow, clunky, and takes time away from what really matters - coaching.
We’re on a mission to fix that.
Mage makes it simple to build and assign programs—all in minutes.
Coaches use our desktop application. Your clients use our athlete mobile app.
Scroll down to read about our journey so far…
our purpose
We built The Mage App because we were tired of the same old tools available to coaches. PDFs and spreadsheets simply weren’t cutting it anymore.
We wanted something smarter.
A system that could take care of the repetitive stuff, help us make better decisions, and still let us stay close to the athletes we work with.
Mage is that system.
We’re an Aussie powerlifting coach and developer duo who teamed up to build smarter coaching software. Mage is our solution to making training simpler and more effective for strength coaches and athletes.
our team
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Ashley Jones
Director, Operations and Program Logic
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Matt Hunter
Lead Developer
our story so far
aug 2021
Partnership formed. Rudimentary version of the coaches desktop application and the athlete mobile app is researched and built.
jul 2022
Mage is released as a beta version. User feedback is gathered and the app is stress tested.
FEB 2023
Mage as a Minimum Viable Product has expanded to 50 athletes and 3 coaches.
dec 2023
Comprehensive frontend redesign begins for the athlete mobile app to improve user experience.
jun 2024
The Mage App is launched on both the Apple App store and Google Play store.
APR 2025
Significant design update of the coaches dashboard to improve usability and aesthetics.
Let’s work together
We’re always on the lookout for investors and passionate people to join our team. Drop us a line below, we’d love to hear from you!