our purpose

We built The Mage App because we were tired of the same old tools available to coaches. PDFs and spreadsheets simply weren’t cutting it anymore.

We wanted something smarter.

A system that could take care of the repetitive stuff, help us make better decisions, and still let us stay close to the athletes we work with.

Mage is that system.

our team

We’re an Aussie powerlifting coach and developer duo who teamed up to build smarter coaching software. Mage is our solution to making training simpler and more effective for strength coaches and athletes.

  • Ashley Jones

    Director, Operations and Program Logic

  • Matt Hunter

    Lead Developer

our story so far

aug 2021

Partnership formed. Rudimentary version of the coaches desktop application and the athlete mobile app is researched and built.

dec 2023

Comprehensive frontend redesign begins for the athlete mobile app to improve user experience.

july 2022

Mage is released as a beta version. User feedback is gathered and the app is stress tested.

june 2024

The Mage App is launched on both the Apple App store and Google Play store.

FEB 2023

Mage as a Minimum Viable Product has expanded to 50 athletes and 3 coaches.

june 2024

The Mage App is launched on both the Apple App store and Google Play store.

Let’s work together

We’re always on the lookout for investors and passionate people to join our team. Drop us a line below, we’d love to hear from you!