thanks for checking us out at apl nationals 2025

We’re a small Australian-based team creating the best program builder for strength coaches.

Coaches spend hours buried in spreadsheets. It’s slow, clunky, and takes time away from what really matters - coaching.

We’re on a mission to fix that.

Mage makes it simple to build and assign programs—all in minutes.

Coaches use our desktop application. Your clients use our athlete mobile app.

Scroll down to read about our journey so far…

  • Your branding colour and logo

  • Automatic progressions

  • fastest program builder

  • customisable exercise library

  • Collaborate and share programs with other coaches

  • database of expert built strength programs

try our free 14-day trial

The expertise and support of a coach are irreplaceable, that’s why the Mage App is built to complement your workload, not replace it.

By streamlining program creation, Mage frees you up to focus on what matters most: coaching your athletes.

No lock-in contracts.

Start your free 14-day trial today and experience the magic of Mage.

start trial

not ready to commit? we’re cool with casual.

try the demo, fall in love later.

try demo

join Mage today

For coaches

Access Mage on desktop

Sign Up
Login

For athletes

Download client facing app

Android
Apple

here’s what coaches and athletes are saying about mage…

  • My favourite thing about Mage is that it's simple for both the coach and athletes.

    Jonathan Santos - Olympic Weightlifting Coach

  • My favourite thing about using Mage is that it’s very easy to use and simple for clients to fill in - I have found that clients are much more inclined to fill in their training numbers because of this.

    Fred Stevens - Powerlifting Coach

  • I love using mage to help track my progress each week. I simply login to the app and my target numbers are already adjusted based on my last session.

    Natalie Dawson - Mage Athlete